Why Are Women Hot?

Why are women hot?

They just are is not an unreasonable answer, but it’s not like women are hot entirely by coincidence. Women put a lot of effort into their appearance. They care a great deal about their looks, as does everyone around them.

Why do women want to be hot?

The default answer: it’s sex appeal. Women are hot so that men will want to have sex with them. Men wanting to have sex with a woman results in her getting things she wants like companionship, resources, and even sex.

And it’s undeniable that men like having sex with hot women. Or at least, that they like imagining having sex with hot women. Although actually, the sort of women that men imagine having sex with the most is not the sort that most men describe as beautiful, which also isn’t who they marry, which itself isn’t the look that most women are trying to achieve. Taking a careful look at men looking at women, whether they be ancient sculptors or club VIPs or Tinder matches, reveals that something is missing with the default answer.

There is more to female beauty than meets the eye of the male beholder.

A Fat Bitch. What Could This Mean?

A good place to start our investigation of female beauty is Dispelling Beauty Lies: The Truth About Feminine Beauty by an evil vizier in charge of the sultan’s harem. What lies does it dispel?

Vizier notes that models advertising fashion are often not very beautiful. Heroin chic mannequins picked by gay male designers for the catwalk or “body positivity” models cast to align the brand with a political message, neither of those are maximally attractive to the majority of men. Simply asking men what they find beautiful is also fallible, with several reasons listed for both men and women to lie in public about whom they find beautiful. Only revealed preference is to be trusted.

Men’s preferences reveal a lot. Noticing a striking convergence between ancient statues of love goddesses from Minos to the Indus, “odalisque” paintings commissioned by Romantic era aristocrats, Japanese anime waifus, bestselling sex dolls, and the modern American’s porn browsing history Vizier arrives at the following timeless and universal list:

  • hourglass figure with a tiny waist-to-hip ratio
  • round “bubble” butts
  • big boobs. way bigger than you’d think. still bigger. we’re talking really huge
  • not too thin, but thinner than the average woman today
  • youthful features
  • long hair

Vizier admits to two caveats. First is that tastes do differ among men, at least in their relative emphasis on the traits listed above. I remember, having just taken a class on market segmentation, seeing a group of three young women of about equal overall attractiveness. One girl with great boobs wore a top with deep cleavage, a long-legged skinny girl wore a mini-skirt, and the girl with the prettiest face wore conservative clothes and tasteful makeup. I predict that this group of girls, intuitively sensing what professors have to painstakingly explain to business students, do much better by appealing to boob guys, leg guys, and face guys respectively than if they all went for the same “universal standard”.

But the bigger issue for Vizier’s theory is that women want to marry high status, rich, upper class men. And these men seem to marry on the other side of the curviness curve than what Vizier’s analysis would predict. Whoever these men may jerk off to in private, if you walk into any luxury restaurant (or just google the wives of CEOs, or even top-billed Hollywood actresses) you’d be hard pressed to spot a single pair of DDs in the crowd.

Supplementing testosterone and ascending beyond competition do seem to drastically move one’s taste to Vizier’s ideal, N=1

Vizier claims that upper-class men in the pursuit of social status have brainwashed themselves into denying their true desire for voluptuousness. This begs the question, why would svelte body types be high status? After all, vizier himself notes that hourglass figures with giant boobs are much rarer, and scarcity is valuable. Instead, upper class preference for skinny, endurance-athlete body types may serve as a proxy for important traits such as discipline and low time preference, good health, and attunement to elite norms. It is also a body type that may age better for a class that expects long-lasting marriages.

On the opposite end of the income distribution, we often find the opposite taste in women:

This question is particularly funny coming from Dawkins since an evolutionary explanation presents itself readily. But still, the style female beauty that men recognize and women aspire to that seems very much dependent on social class, and quite removed from the common sex appeal denominator.

So far we can conclude: women’s looks aren’t optimized for instinctual sex appeal, but perhaps for more complicated signaling related to dating. Since people want to date within their class and culture, relationship-oriented beauty standards involve a lot of social signaling and not just Vizier’s ideal of universal sexiness.

And why would a socialized standard of beauty be any less real or meaningful than a presumably more “natural” standard tied to raw horniness? We learn an aesthetic appreciation of things like art, architecture, and even nature by observing the preferences of others and cultivating discernment. A woman’s beauty is visible to everyone at once, not just a single man in isolation. It is very natural to intuitively know and care what everyone around you finds attractive.

Trickle-Down Beautinomics

At the very pinnacle of female beauty and male power, however, we find even stranger things. For example: the VIP club scene, recounted in the fantastic Very Important People: Status and Beauty in the Global Party Circuit by model-turned-sociology professor Ashley Mears.

Models-and-bottles clubs work like this: very rich but not very famous men spend tens of thousands of dollars on champagne bottles they don’t actually drink, sitting at tables that just happen to be surrounded (or surmounted) by ‘girls’. The girls are a very specific flavor of beautiful: very thin, extremely tall, usually white. To ensure the girls’ presence the clubs pay a cut to promoters, who are good looking and charismatic young men of modest means and varying ethnicities. The promoters in turn never pay the girls in cash but rather provide favors like driving the girls around during the day and free entertainment at nighttime.

There are two important components of this setup. First are the several layers of semi-transactional intermediation that separate the rich men, who never pay for girls directly, and the beautiful girls themselves, who are never paid at all. Everyone in the club is just having a good time with friends, no one is explicitly buying or selling beauty.

The other crucial aspect is that the rich men very rarely have sex with the club girls; this is declassé for the gentlemen and reputationally ruinous for the ladies — enough to get a girl blacklisted at the top clubs. They rarely even talk to the girls (the music is generally much too loud, or they’re engaged in conversation with other important men). And they never ever marry the party girls, tending to date exclusively within their narrow elite circles.

The role of party girls in the VIP club is simply to confer status on the man at whose table they’re dancing, along with the number of empty bottles of Dom Pérignon on display. Even if the man in question prefers short and curvy Latinas, tall (and thus both rare and highly visible) skinny white models are simply the currency of the dick-measuring wealth-incinerating potlatch of the club party. Wastefulness, of both the champagne sprayed on the floor and the beautiful models conspicuously ignored, is the entire point.

And what benefit do the girls themselves get? Mears says that many of them start off hoping to snare a rich husband, stay in the game for their love of partying and connection with the promoters and fellow girls, and ultimately admit that the mere proximity to powerful men is the draw in itself, the seductive glow of reflected status.

Standing There Looking Hot is not a Love Language

Women’s beauty conferring status on men is not limited to the world of models and millionaire playboys. Men are keenly aware of hierarchies, and the relative ranking of the hotness of each man’s girl is a big one. The best jewelry for a man is the one worn by the beautiful woman on his arm.

But the flipside of this is that a woman’s beauty matters most to a man who is most insecure about his status, and least to a man surrounded by good friends who know his worth. And in general, a man obsessed primarily with his girlfriend’s looks is not the most reliable partner, especially not in the long term.

If we think of the pursuit of happy relationship for a woman as a funnel from a large number of potential suitors to a single, dedicated husband, a girl’s looks help mostly in the early stages of it. Beauty converts a glance into a long look, and a smile into a first date. But most young women don’t lack for male gazes and first dates, the issue they more often complain about is converting short flings into lasting relationships. Hot girls get more than enough attention, and not enough dedication.

Hotness just doesn’t have much to do with the latter. Beauty fades with age and gets accustomed to with familiarity. Relationships that last are built on things that last.

The best book of dating advice for men I know is Mate: Become the Men Women Want. It talks about building and demonstrating competencies all along the funnel, from a dress style that flatters and conveys an aesthetic sense to work habits that show you will be a capable father to a woman’s children. When I read it I immediately started looking for an equally good book of advice for women. It’s not that I haven’t found a good one — the entire genre seems entirely nonexistent.

All dating advice for women comes in four flavors:

  1. How to be hot
  2. How to not be insecure
  3. How to select men to date
  4. Lunatic femcel ravings
This female dating coach was recommended by my friend after years of searching

There is almost no advice for a girl on how to actively contribute to a relationship, or that it’s even a goal. Back in the day on OkCupid I’ve had several matches where I would make a few jokes or observations and the girl would respond “haha” or 🤣 every time at which point I would unmatch because if you can’t contribute two words to a conversations then what exactly are you going to contribute?

Women who are excellent lovers, girlfriends, and wives presumably pick up these skills in private from relatives and friends and from life experience. But there is almost a universal pact to prevent any of this from becoming part of mainstream culture. The progressive view on gender believes in education, but that it should be directed towards “feminist” goals of career advancement and self-fulfillment independent of men. The conservative view stresses nature over nurture, and is much less influential in the mainstream culture young women are exposed to anyway.

Women without both the knowhow and expectation of having active relationship skills are more susceptible to the vicious spiral of narcissistic self-improvement. They acquire more and more markers of socially-sanctioned desirability like credentials and competitive achievements while simultaneously getting harder to date and worse at the work of relationships.

And again: beauty by itself is not the work of relationships. Just standing there and looking hot is not a love language. It’s what impresses everyone except for your current partner.

Research seems to bear this out. Looks are a major driver of getting matches on dating apps but have zero predictive power for relationship satisfaction. In my own research, hotter women reported more lifetime sexual partners but were not any more likely to be in long-term relationships.

Hotter women seem to use all the extra selective power they gain from their beauty on dating hotter* men. They use none of it on finding men who are kinder, smarter, more loyal, more emotionally stable, or harder working. It’s remarkable how little women’s hotness correlates with any measure of long-term relationship success or happiness.

* It’s more accurate for men to talk of “high SMV” as opposed to just hotness. Sexual Market Value is commonly understood as immediate/superficial attractiveness to members of the opposite sex. It’s the thing that people actually “rate on a 1-10 scale”; note that the scale is used for strangers/celebrities, not people you’re in a relationship with. For men SMV includes other outwardly impressive traits like height and the impression of status and money, for women it’s mostly beauty and youth.

Love is Love Until a 6 Dates an 8

To recap: we started from the hypothesis that women evolved hotness to sexually appeal to men, but the standards of beauty women pursue diverge a lot from what most men find sexiest. This divergence make sense if women optimized for long term relationships as opposed to casual sex, but hotter women aren’t happier in love. A girl investing in her looks is focusing on the wrong part of the relationship funnel and optimizing for the short-term instead of the long-term. Women’s beauty confers status on men in their proximity, but confers little to the women themselves aside from the opportunity to pursue equally happy/unhappy relationships just with hotter men.

So what’s going on here?

One huge thing that isn’t talked about enough is what I call SMV compliance enforcement. Lukas explains:

This is completely true, all the time, for both sexes. Women will talk about how attractive they find a shy nerd with a dad bod, but call him an entitled creep if he dares to flirt “out of his league”. When Aella tweeted some qualifications of men she is interested in meeting, the responses she got weren’t about whether this standard is wise or not, but that her SMV is too low to publicly express such a standard.

I think that perhaps the biggest difference between Rationalist culture and mainstream culture is the degree to which people are attuned to others “rising above their station”, to monitor and slap them down. If people assign someone a particular level of status, they will react with immediate violence to that person acting as if they are of a higher level, or even merely wanting or planning to ascend in status. People demand a “status license” of anyone acting important or authoritative, of anyone expressing certainty on any topic, and of anyone admitting to any strong desire. Rationalists are aware of this impulse; most everyone else is so constantly consumed by it they don’t even notice it.

This status compliance enforcement happens in all domains, but doubly so in dating — perhaps fueled by the fact that most other “judgments” of other people’s sexual and romantic pursuits are now taboo to express. Everyone is all “don’t kink shame” and “the heart wants what it wants” and “love is love” until they see a 6 date an 8. The other condemnation that is socially acceptable to express in the romantic realm is of men flirting with younger women (GROOMER!), which is really just the same SMV compliance enforcement.

Apparently this photo “maximizes engagement”, which is another way of saying that it makes a lot of people irrationally mad

I think this is the main reason that hot people spend all their selection power on hotness. It’s also a big reason why so many previously-happy marriages quickly dissolve when the husband loses his job or the wife gains some weight. The judgment of SMV noncompliance shows in every glance from a stranger, every remark from your aunt and every comment on the couple’s photo on social media. This becomes unbearable for all but the most blissfully ignorant autists.

Hot For Myself

Wait, we forgot to ask women. So, women, why do you care to be hot? Why are you putting all this time, effort, and money into following fashion trends, applying make up, stumbling in stilettos, plastic surgery, dieting, skincare made from the mucous slime of snails…

And lo, the women repliedeth: we are dressing up for ourselves, not for men.

What a twist! All this time we spent analyzing sex goddesses and champagne clubs and marriage statistics, and it turns out women were externally beautiful solely for internal consumption.

But yeah, I think this is true. We already established that men will happily have sex with women who aren’t optimizing for sexiness, and date women who aren’t the most sexually desirable, and persist in long-term relationships independent of the woman’s looks, and will care about their woman’s beauty in large part to the extent that they care about its effects their status in the hierarchy of men. And so my answer to the original question is:

Women are hot to see themselves, through the internalized standards of society’s judgment, as worthy of their relationships and their happiness.

Women are more socially attuned than men, and are aware of both men’s judgment of the man they’re with and of women’s judgment of themselves, both based first and usually foremost on their looks. A woman who doesn’t feel beautiful experiences a world where women may steal her man, and men diminish him. A beautiful woman feels secure and worthy through the status she confers on her mate, enough so that no female dating advice expects her to exert much additional effort.

I think that these judgments and perceptions are so ancient and universal that they are deeply internalized; a woman’s drive to see herself as beautiful doesn’t depend on whether her society or her man expresses them openly. Everyone pays fine attention to what others find beautiful or high status, no one pays much attention to what others claim about the importance of status and beauty.

Of course no simple answer can be the entire answer to a question such as this, and it surely rings true for some women and misses the point entirely for others. I am but a man, neither handsome nor hideous, mostly just curious. After decades of appreciating female beauty from the outside I tried to think of what the experience and pursuit of beauty would feel like from the inside, as a woman. And I noticed so many things that didn’t make sense about the obvious answer, so many strange phenomena around female beauty that didn’t fit.

So after thinking about this for months I think I have reached some understanding of the mysterious feminine; only the remaining 99.3% are still a mystery to me.

14 thoughts on “Why Are Women Hot?

  1. So, a few things, from a female commenter if that’s relevant:

    Beauty sometimes gets treated as a public good, which is all very fine when it’s a nice sculpture in the city park but is less great when it’s your hair. I’m autistic, so I’m relatively socialization-resistant in some ways, but it still took me a while to be comfortable going out of the house on a bad hair day without expecting a lecture.

    Beauty opens doors it really shouldn’t. Yes, “Attractiveness of women with rectovaginal endometriosis: a case-control study” was retracted, but not due to issues with the findings, which IIRC showed that prettier women have an easier time getting diagnoses for chronic pain conditions. (Or alternately that endometriosis makes you hot, or some other correlation interpretation, I guess.)

    I would assume that getting asked out by people who you want to think of as “in your league” feels nice.

    Personal anecdotes:

    I can count the number of times I’ve been asked out on one hand, and the only one of those where the asker was “in my league” involved the asker retracting the ask due to having misremembered my qualities. (And I’m glad to not have wasted this person’s time by getting to the point of an actual date before rejection and that they didn’t lead me on or something, this is more efficient, but still.)

    Even though I have an amazing girlfriend (I asked her out), it still kind of stings. If I could get people to start admiring me not just in terms of the things I do which I could do equally well while being a but also in terms of conspicuously thinking of me as dateable, it’d probably boost my ego a lot and make me feel less bad at performing my gender. And, like, my time and effort should be for building meaningful relationships not boosting my ego, I have a meaningful relationship and it’s great, but at the end of the day my ego is fragile and I would like to at least try having all the “shallow” nice things at least so I get over myself.

    If you have the opportunity to spend some time trying the “shallow” things, even if you’re definitely going to realize it’s not what you want, I don’t think it’s a waste of resources. It’s nice to be able to tell yourself “I could do X, I just don’t want to” and have it not ring false.

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  2. Being a woman myself, I’m as confused as you over the mysterious feminine. In my early twenties I concluded that the world is crowded with beautiful young women. Being a young woman trying very hard to be beautiful wouldn’t exactly be a competitive edge. I also found out that if I actually would have succeeded in becoming the most beautiful young woman, the prize would have been the men who most eagerly want the most beautiful woman. And why would I want such a man?

    Having found that out, the question remained: what’s in it for me? Obviously, the beauty of younger females is considered very valuable. But how can the females who inhabit those attractive bodies profit from it? Not much, is my conclusion so far. Not much more than getting married to an equally good-looking man and then focusing on more important things than looks.

    The lack of relationship advice literature for women is very interesting. My guess is that it is too important to talk about. Women’s first and foremost problem with relationships is that we want them more than men, on average. So in order to be attractive we are supposed to pretend we don’t want them as awfully much as we do. Reading books about how to build a serious relationship would disturb that carefully cultivated attitude of frivolity.

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  3. Good post, but two major reservations:

    You correctly state that only revealed preferences matter, yet later on you agree with women’s stereotypical declarations that they only want to look beautiful for themselves, elaborating further on some supposed noble motivations. This, is obviously, technically incorrect in case of all genders; most people want to look attractive, because it helps them feel high-status and attract highly attractive partners (two connected aspects that feel good), because evolution. Similarly, short men do not break their legs and risk disability for the vague quality of “feeling better with themselves”.
    Your considerations do not account for the baseline inter-gender differences in choosiness (not to mention how this gap demonstrably widened in the last few years). The pressure to stigmatize people dating way below or way above their league could be actually beneficial, in that attractiveness is to a significant degree “objective”, and this form of shaming could promote a fair distribution. The thing is that N/10 men usually see their “looksmatches” as N/10, yet N/10 women usually see theirs as “N-2/10”. It was nicely highlighted by David Buss, a respected and balanced researcher:

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    1. I don’t think it’s wrong to say that people want to look beautiful for themselves. People try look attractive because it feels good. Why does it feel good? Complicated mess of cultural/social/evolutionary reasons.

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  4. I am a club promoter in NYC. The culture described by Ashley Mears in her book has dissipated rapidly. I believe she did her research in 2017, it’s now 2022.

    As far as clients go, wealthy, powerful elites have given way to gauche, nouveau-riche rappers and drug dealers, mostly Arab, Indian, and Black.

    These men are open about preferring shorter, curvier, and more Kardashian-like types, and thus those types of women have risen in elite nightlife status. There is still a slight preference for tall and white, but only really at one club — Little Sister.

    The clients still aren’t getting laid, though. That part remains.

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    1. There are only 3 basic problems that different groups of women face in the modern dating scene:

      1) Tradcon (rare): How do I become attracted to and maintain long-term interest in one of my actual looksmatches, a suitable and responsible candidate for a permanent marriage/long-term relationship?

      2) Hybrid (increasingly, if not most popular): How do I secure the physical/emotional exclusivity of one of the men +2-3 points above my league?

      3) Poly: How do I continue securing enough resources/reassurance from my “secondaries” while deriving enough sexual gratification and NRE highs from my “primaries”?

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        1. What would you consider as these perfect answers to 1 and 2?

          Strategy 1 is effortful and driven by the concern for the greater social good, and therefore pursued by a small fraction – especially in the current circumstances, where female choosiness is on cultural and technological steroids.

          Strategy 2 is subject to increased competition, as the shrinking group of men considered as attractive has more options than ever, so women strive to be more desirable (looks, kindness, fulfilling wishes of top men) and/or take ethically questionable steps (manipulation, blackmail, legal threats). Many of them get, pardon the offensive term, “pumped and dumped” in their 20s by highly attractive guys, giving rise to the jaded FDS types in their 30s are 40s, blaming low-status men for the perceived injustices.

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          1. I consider “perfectly answered” as

            Here’re the top 95th percentile solutions, tactics and strategies you can use

            Here’s the cost-benefit analysis for each
            Here’s the risk-benefit analysis for each
            Here’s where you have a natural advantage depending on initial conditions
            Here’s where you have a natural disadvantage depending on initial conditions

            Now you can make perfectly informed decisions

            What else could one reasonably expect from a book/guide?

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  5. Very hetero-normative post. I’m relieved at the conclusion, because everything that came before was pretty cringe. Who would’ve guessed that a cis boy would have a hard time explaining the motivations of women without asking them? But you got there in the end. Though, I’d venture the guess that you’d gotten there sooner if you’d consulted any entry-level book on feminism rather than Twitter, Reddit, and your own posts[1].

    To add something of substance rather than just being snarky let me add this: Your whole post only looks at hotness in the context of romantic monogamous hetero relationships. Even the women supposedly are hot “for themselves” are supposedly doing that to reflect their worth in relationships.
    But “Hotness”—as you call it— isn’t only helpful in achieving romantic relationships. It can also allow people—especially women—social mobility[2]. Job opportunities, wages, social acceptance, etc. are all tied to “hotness”. Whether or not women are looking for relationships or even are in one, life is easier when we put on make up, and are “hot”.

    In future, I’d love a post from you titled “Why Are Men Not Hot?”

    [1]: And a few papers. I’m being hyperbolic and snarky.
    [2]: A concept referred to as “sexual capital” in the literature.

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  6. “Vizier claims that upper-class men in the pursuit of social status have brainwashed themselves into denying their true desire for voluptuousness. This begs the question, why would svelte body types be high status? After all, vizier himself notes that hourglass figures with giant boobs are much rarer, and scarcity is valuable”

    Because skinny with big boobs is not natural; if you have big boobs, you will tend to be big all over. Thin with big boobs may mean you’ve had plastic surgery to pump them up, and that’s low-class. In your example photos, Bezos may have divorced his wife, but he hasn’t married his new girlfriend (yet, maybe never?) despite her being ‘nearer the ideal’. Date and have fun with the (artificially) big-boobed hottie, marry the svelte type.

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  7. I agree that women shouldn’t over optimize on beauty and think more time is spent on that than is strategic in general (more on that at the end). However, I think being attractive as a woman might be a high leverage trait in that it amplifies people’s perceptions of other unrelated qualities. Say a man wants to find an intelligent, funny woman and that’s a lot more important to him than how she looks so long as her looks are above some threshold – my intuition is that when she’s smart AND really pretty she gets more credit for her intelligence than she deserves, or maybe is perceived as being even smarter than she actually is (and same goes for being funny or chill or whatever other characteristic he values). I think this reaction is partially explained by the novelty of finding someone with that particular mix of traits, but again my intuition is that attractiveness has this leveraging quality more than other desirable traits do. I still agree that women shouldn’t over optimize on looks, but that’s because once you’ve done the basic things (not be overweight/have a minimally acceptable fitness level, have good hygiene and dress in a way that suits your body) there’s not that much room to improve. Spending a ton of energy to lose the last 5lbs or a ton of money to make your skin texture slightly more supple is just not a good return – and I do think a lot of the effort that goes into beauty is in this category where you’re spending a lot of time/money/psychic effort on attempting to get ~5-10% hotter.

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